Something wasn’t quite right about the chicken soup. The team at Manischewitz had gathered in the test kitchen at the company’s headquarters in Bayonne, N.J., last year to taste the latest version of one of their new offerings. “We were tasting it against our grandparents’ and saying, ‘No, that’s not it; it’s just not like our Friday night chicken soup,’” said Shani Seidman, the chief marketing officer for Kayco, which owns Manischewitz. “A lot of times you think of improvement and innovation as extra or modern,” Ms. Seidman said in an interview this month. “But we’re going back to go forward.”And chicken soup is only the start of it.

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Persons: “, ’, ‘, ’ ”, Shani Seidman, Ms, Seidman Organizations: Manischewitz Locations: Bayonne , N.J